Month: April 2018

April 3, 2018 happymarketing No comments exist

Fergal O’Connor, CEO & Founder at Buymedia talks at Digital West Event about Marketing and Advertising for business. Buymedia is a technology company developing an innovative advertising planning, procurement, measuring and monitoring software for SMEs – buymedia.ie – that will save time and money for businesses. Buymedia is an advertising platform that utilises 50 years…

April 3, 2018 happymarketing No comments exist

 Sometimes the biggest difficulty is where to start, you have a product or service you want to sell, you know you have to do some advertising but you’re not sure where to start. Above all, you know you want to get value for your advertising spend. In this business podcast, we ask Fergal O’Connor…

April 3, 2018 happymarketing No comments exist

Madness or Human – Doing the same thing over & over, expecting different results. I love gadgets and innovation. From ZX Spectrum, Atari, Nintendo, Nokia, Creative Nomad Jukebox, Sony Clié, Dell, Grunge, iPhone, Apple Mac, Bluetooth, Apps, Wifi, One Plus, Indie, Canon, Motorola 360, Fitbit, AI, Data analytics. Chatbots, AR, VR and much more. I’ve…

April 3, 2018 happymarketing No comments exist

I’ve worked in media and marketing for over 25 years. In that time I’ve seen the creative process move from paper, pritt-stick, tipp-ex and fax to 200 data points tracking users online behaviour to predict what they will want to buy before they even know about it themselves. The fact that we have moved to…